Turn insights into outcomes
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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Mail Metro Media’s data advantage: How harnessing publisher signals drove 20% higher campaign performance with Permutive
The future of advertising has arrived – and it’s built on the power of first-party data, strategic publisher-advertiser collaboration, and AI-powered efficiency that delivers measurable impact.
How Sky is future-proofing its digital marketing strategy on the open web
In a fast-changing digital landscape where third-party cookies are fading and platforms are rethinking how advertisers can connect with audiences, Sky is leading with a bold, forward-thinking strategy.
Powering publisher growth through data unification: Insights from Immediate’s PRISM Strategy
Welcome to the next chapter in publisher transformation, where data unification powers growth, innovation, and advertiser value.
The Independent’s winning advertising strategy: Navigating targeting and data-driven growth
Welcome to the future of data-driven advertising, where publishers unlock unprecedented growth through intelligent targeting, strategic partnerships, and deep audience understanding.
Transcending signal loss: Insights from TelevisaUnivision’s data collaboration strategy
Welcome to the future of premium video advertising, where broadcasters thrive on intelligent data collaboration, outcome-based strategies, and meaningful viewer connections.
Data collaboration in action: How Permutive is maximizing outcomes for the entire advertising ecosystem
Are you looking for tangible solutions that drive scale, incremental performance, and privacy in today’s complex advertising landscape? Wondering how to find the signal in the noise around AI? It’s time to move beyond the hype and see real innovation in action. Get an inside look at our product roadmap and witness how we’re delivering…
Data Collaboration Reimagined: A Keynote Presentation by Co-founder & CEO Joe Root
Welcome to the predictive era, where open internet publishers win when advertisers reach their outcomes, all through the power of data collaboration.
Data collaboration, reimagined
The advertising landscape is facing unprecedented disruption. Accelerating signal loss, stringent privacy regulations, and the inherent limitations of ID-based strategies are eroding campaign performance for advertisers and putting pressure on publisher revenues. Legacy data clean rooms, while promising privacy, often fall short on delivering true scale and operational efficiency, relying on complex integrations and datasets…
Permutive named DMP Leader, Enterprise & Small business High Performer in G2 Spring 2025 Report
Recognitions for customer satisfaction, superior support and ease of use underscore our commitment to innovation and enabling customer success.
Data Clean Rooms, the Curation Era
Curation [noun]the action or process of selecting, organising, and looking after the items in a collection or exhibition. In the context of programmatic advertising, curation involves managing high-quality, segmented audiences for targeting purposes – particularly in our offering. However, it’s important to note that other curation offerings may focus solely on curating media, without incorporating…
Smarter process, greater impact: The role of Gen AI and no-code workflows in driving publisher success
Watch this on-demand webinar to join Chloe Grutchfield, VP Products at Permutive, along with members of our Product Management team, as they reveal how publishers are leveraging cutting-edge tools to achieve greater operational efficiency. This is your chance to see the latest innovations in action and learn how to future-proof your strategies. What you’ll learn…
7 steps to increasing data-driven ad revenue
The digital advertising landscape is rapidly evolving due to privacy regulations and changing browser standards. Accelerating cookie deprecation means that at least 70% of the internet is invisible to ad tech, with only 30% addressability. In this new reality, publishers urgently need new solutions to reach the right audiences and maximize revenues. Enter the power…
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