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H. Alice Li

Hongshuang (Alice) Li

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2020 – today

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2024
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Judy (zijing) Zhang, H. Alice Li, Greg M. Allenby:
Using Text Analysis in Parallel Mediation Analysis. Mark. Sci. 43(5): 953-970 (2024)

2010 – 2019

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2016
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Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani:
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. Mark. Sci. 35(6): 831-848 (2016)

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