Radha Appan Vidhya Mellarkod The Impact of Website Design Effectiveness on Customer's Trusting Beliefs About a Pure Internet Retailer: A Conceptual Study. 33 2003 AMCIS http://aisel.aisnet.org/amcis2003/33 conf/amcis/2003 db/conf/amcis/amcis2003.html#AppanM03