"Attention to eSports advertisement: effects of ad animation and in-game ..."

Young-nam Seo et al. (2018)

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DOI: 10.1080/0144929X.2018.1488993

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type: Journal Article

metadata version: 2025-12-07

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Young-nam Seo, Minkyung Kim, Doohwang Lee, Younbo Jung:
Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers' visual attention. Behav. Inf. Technol. 37(12): 1194-1202 (2018)

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