"Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach."

Joowon Lee, Jae-Hyeon Ahn (2012)

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DOI: 10.2753/JEC1086-4415170105

access: closed

type: Journal Article

metadata version: 2021-07-25

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Joowon Lee, Jae-Hyeon Ahn:
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach. Int. J. Electron. Commer. 17(1): 119-137 (2012)

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