"Predicting smartphone brand loyalty: Consumer value and consumer-brand ..."

Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh (2016)

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DOI: 10.1016/J.IJINFOMGT.2015.11.013

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type: Journal Article

metadata version: 2023-09-30

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Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh:
Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives. Int. J. Inf. Manag. 36(3): 245-257 (2016)

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