LeadsRx by Unbounce

☃️ Happy Holidays from all of us at LeadsRx. We’re grateful for the digital marketers, agencies, and growth teams who rely on us to bring clarity to their customer journeys and make smarter, data-backed decisions every day. Here’s to clearer insights (and higher ROAS) in the year ahead!

Paid search isn’t one-size-fits-all—especially when you’re running campaigns across multiple brands and go-to-market motions. In this episode of Closing Time, Alexa Tsongranis breaks down how she created a modular paid search playbook that works across Unbounce, LeadsRx, and Insightly CRM by Unbounce. By structuring campaigns into brand, non-brand, and competitive buckets, she created a framework that flexes to each ICP while keeping the underlying setup identical. And that consistency doesn’t just simplify operations—it produces cleaner, faster, and far more reliable attribution data. Take a look behind the curtain of LeadsRx’s paid media strategy in the full Closing Time episode: https://bit.ly/4oMI9uO

When nonprofits can measure what works in their campaigns, they amplify their mission. We’re thrilled to announce a new partnership with AdGood Foundation, a nonprofit dedicated to providing nonprofits with access to donated and deeply discounted premium Connected TV (CTV) inventory. LeadsRx will bring enterprise-level, multi-touch attribution to AdGood’s partners—helping nonprofits directly connect CTV impressions to outcomes like website visits, volunteer sign-ups, and donations. We’re proud to join AdGood in empowering nonprofits to reach wider audiences and deepen their impact. 🤝 Read the full announcement: https://bit.ly/3XG838g

Job hunting? Please be aware of recruitment scams. 🚨 We’ve seen a rise in scammers impersonating recruitment companies via text or on platforms like WhatsApp. LeadsRx and our parent company, Unbounce, hire using the Greenhouse platform, and our team will NEVER reach out to you via WhatsApp or SMS services. If something feels off or suspicious about the recruitment process, trust your gut and proceed with extreme caution. Check out our open roles (and securely apply) at: https://lnkd.in/gqrWy8fq

If you’re an ecommerce brand gearing up for the biggest shopping rush of the year, you already know: the buyer journey is more complex than ever. From the first Instagram ad to the final checkout click—shoppers will be bouncing across channels, devices, and touch points all quarter. And if you don’t have visibility into what’s driving conversions today… you risk overspending on the wrong channels and under-investing in the right ones. At LeadsRx, we recommend using attribution before, during, and after your holiday campaigns: Before the Holiday Rush: 👉 Identify your top-performing channels early 👉 Refine your media mix 👉 Establish clear baselines for key metrics During Peak Shopping Season: 👉 Monitor cross-channel performance daily 👉 Avoid over-crediting last-click channels After the Holidays: 👉 Analyze the full customer journey 👉 Segment new vs returning buyers 👉 Use post-season attribution data to inform next year’s planning, budget allocation, and creative strategy The holiday season amplifies everything—competition, costs, and opportunities. Multi-touch attribution gives you the clarity to act with confidence through it all. Because when you know exactly which touchpoints are working together to drive conversions, you can stop guessing, start optimizing, and make smarter decisions all year long. 👉 Get ready to make this your strongest Q4 yet with LeadsRx. #holidaycampaign #multitouchattribution #ecommerce

Surprise! That "great" ad campaign might not be as great as you think. 😲 In this episode of Closing Time, Larry Todd, VP of Sales at LeadsRx, reveals the hidden biases in vendor-provided data and explains why you need an impartial data source to accurately measure the impact of your ad spend. He also shares seven examples of marketing attribution models, giving you the knowledge you need to decide which is best for your situation. Catch the full episode now (Iink below!). #marketingattribution #attributionmodels #b2bmarketing

Ready to ditch the attribution guesswork? 🤔 In this episode of Closing Time, Larry Todd, VP of Sales at LeadsRx, shares how single-touch models offer simplicity but multi-touch models unveil the full marketing picture. LeadsRx provides 7 sophisticated attribution models, including Weighted and Algorithmic, ensuring every valuable touchpoint gets its due credit. Watch or listen to the full episode (🔗 below) so you can understand your customer's path like never before. #marketingattribution #attributionmodels #b2bmarketing

📈 Marketers know LinkedIn is essential for B2B. But proving it drives pipeline impact? That’s a different challenge. In this Closing Time episode, paid media expert Deivis Rupslaukis explains why LinkedIn is more about generating demand than capturing it—and why that makes attribution so complex. At LeadsRx, we believe every touchpoint deserves credit. Modern attribution helps you understand the full journey, so you can confidently measure ROI across channels. Watch the full episode (link below) to learn how to better connect LinkedIn efforts to revenue. #marketingattribution #linkedInads #b2bmarketing

Attribution is more than assigning credit—it’s how smart marketers make better decisions. But not all models tell the same story. We broke down 7 common attribution models to help you understand how they work—and when to use them. Swipe through 👇 —--- P.S. They’re all built into LeadsRx’s platform, so you can easily see what’s actually driving results. #marketingattribution #attributionmodels #b2bmarketing