Understanding 7 attribution models for better marketing decisions

Attribution is more than assigning credit—it’s how smart marketers make better decisions. But not all models tell the same story. We broke down 7 common attribution models to help you understand how they work—and when to use them. Swipe through 👇 —--- P.S. They’re all built into LeadsRx’s platform, so you can easily see what’s actually driving results. #marketingattribution #attributionmodels #b2bmarketing

So many marketers think that first, last, and multi touch are the only options. This is a great explainer in general, and an update for those who don't know how AI has impacted attribution.

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