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Consumer Behaviour Questionnaire On Chips

The document is a questionnaire for a market survey on snacks. It contains 16 multiple choice questions about respondents' snack preferences, consumption habits, and opinions on chips as a product. The questions cover topics like favorite snacks and flavors, consumption times and locations, brand and price influences, and perceptions on chips as a healthy or unhealthy food. The questionnaire is being conducted by three individuals from the New Delhi Institute of Management.

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Avinash Avi
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21K views2 pages

Consumer Behaviour Questionnaire On Chips

The document is a questionnaire for a market survey on snacks. It contains 16 multiple choice questions about respondents' snack preferences, consumption habits, and opinions on chips as a product. The questions cover topics like favorite snacks and flavors, consumption times and locations, brand and price influences, and perceptions on chips as a healthy or unhealthy food. The questionnaire is being conducted by three individuals from the New Delhi Institute of Management.

Uploaded by

Avinash Avi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

QUESTIONNAIRE

We are Abinash Kumar , Jeetesh Kumar and Tarun Singh, pursuing my PGDM from New Delhi Institute of Management, Please fill up the form for a market survey on
Name.. Age..... Qualification ..... Gender [Link] you prefer chips? a. Yes b. No [Link] do you prefer snacks time in a day b. Morning c. Evening Q3. Which snacks do you prefer? a. Haldriam wafers c. Lays chips e. Any other Q4. Which flavor do you like most? a. Plain salt c. Tangy tomato [Link] which places it got maximum consumer? a. In colleges. c. Bus stop Q6. What compels you to consume it? a. Brand name c. Variants e. Any other

b. Afternoon d. Night

b. Uncle Chips d. Bingo

b. American flavor d. Chat Street

b. Railway station d. Public places

b. Quality d. Price

Q7. How would you rate as a product? a. Excellent c. Average Q8. What size you prefer most? a. Rs. 5 c. Rs. 20 Q9. How often you consume it? a. Very often c. Sometimes e. Never Q10. Who all in your family prefer chips? a. Children c. Grandparents

b. Good d. Poor

b. Rs. 10 d. Rs. 30 b. often d. Rarely

b. Parents d. All

Q15. What is your source of information regarding the purchase of it? a. Advertising b. Live demonstration c. Retail outlets d. Home shopping Q16. Chips comes in a junk food. Do you think it is healthy to consume? a. Yes b. No Date.. Place..

Thank you for filling up this questionnaire and giving your valuable time to us.

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