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Schur's Insights on Cheers' Legacy

Michael Schur, co-creator of Parks and Recreation, reflects on the impact of the sitcom Cheers, which he considers the best ever made. He discusses its character-driven storytelling and how it influenced his own writing, particularly in creating a sense of community and surrogate family in television. Schur also highlights the show's archetypal relationships, like the iconic Sam and Diane dynamic, and its lasting legacy in shaping future sitcoms.

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Al Deniro
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0% found this document useful (0 votes)
191 views10 pages

Schur's Insights on Cheers' Legacy

Michael Schur, co-creator of Parks and Recreation, reflects on the impact of the sitcom Cheers, which he considers the best ever made. He discusses its character-driven storytelling and how it influenced his own writing, particularly in creating a sense of community and surrogate family in television. Schur also highlights the show's archetypal relationships, like the iconic Sam and Diane dynamic, and its lasting legacy in shaping future sitcoms.

Uploaded by

Al Deniro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

VULTURE

Parks and Recreation Showrunner Michael


Schur Gives a Master Class on His Favorite
Comedy, Cheers
By Josh Wolk

Cheers Photo: Paramount

Back in the spring, we interviewed a dozen of TV's top showrunners for New York Magazine's
television issue, and when we asked them all what show made them want to get into television,
the majority cited Cheers. But the one who seemed the most passionate about the NBC comedy,
which lasted eleven remarkable seasons (1982–1993), was Michael Schur, co-creator of Parks
and Recreation and former writer for The Office. He spoke of it in the kind of loving terms
usually reserved for one's parents, and the influence of the bar comedy shows through in Parks
and Rec, which shares Cheers' sweet sensibility and surrogate-family characters. As we wallow
in TV's dead zone, with only a few quality shows dotting the cable dial as we wait for the fall
season to begin, we decided to have Schur provide an extensive master class on one of
television's all-time great comedies, dissecting exactly what made it work and how it shaped him
as a writer. Read on and suddenly you'll be racing to Netflix to plow through all eleven seasons
before fall, but be warned: Extensive exposure to the comedy will only make you judge the
networks' upcoming new comedies all the more harshly.
What special place does Cheers hold in your heart?
To me it’s the best sitcom ever made. Whenever I’m asked that question I always answer Cheers.

Without hesitation?
Yeah, I’ve always felt that way. I felt that way when I was a kid and I was watching it every
week, and I felt that way as new TV shows emerged. There’s a case to be made for the British
Office, in terms of it being revolutionary, but that’s more like a mini-series. Cheers did almost
300 episodes over eleven years. The thing that made it so great is it has a giant cast of incredibly
great characters and they would get immense mileage out of just having them talk to each other.
It wasn’t fancy or tricky, they didn’t have crazy plot moves. You just watched these amazing
characters slowly change and evolve over eleven years. You watch these episodes and there are
like four scenes sometimes in an entire episode. They’re in the bar and this happens and that
happens and you go to commercial, then you come back and they’re still in the bar and they talk
to each other and you’re just following this delightful story of these people in this place. And
their scenes were so wonderful. The idea that … it’s literally in the theme song: It’s a place
where everyone knows your name, it’s a place where you can go when you’re sad, when you’re
happy, when you just need to talk to somebody.

When I wrote at SNL I had this feeling sometimes that the difference between a good comedy
sketch and a truly great comedy sketch is the truly great comedy sketch knocks out a thousand
other ideas. I would come up with other sketch ideas and think, "Oh, that’s really funny" and
then I’d go, "I’m just doing 'Happy Fun Ball' again." You know a sketch is truly amazing is
when you keep thinking that you’re on to something and you realized that it’s been done in this
better version. The McLaughlin Group, Wayne’s World, Happy Fun Ball … There are certain
things that just cut a very wide swath through the idea of sketches, and to me Cheers kind of cut
that same swath through the idea of sitcoms because they just had these themes and characters
and relationships that are just so archetypal and so great that, later in life, I would often find
myself [writing something and thinking] "This is sort of like what Frasier and Woody were like,"
and then I’ll think, "Well, too bad. It’s great and I’m going to do it anyway."

The show deals with a group of people who all spend their entire lives together, both at
work and after. That wasn’t a new concept: The Mary Tyler Moore Show was essentially the
same thing, for one. What made this show different?
I think one of the great aspects of Cheers is that it wasn’t revolutionary at all. I personally think
the best ideas for TV shows — at least comedies — are very low-fi ideas. High concepts often
sell pitches in movies and TV, but, especially in TV when you’re talking about hopefully a 100-
or 150-episode proposition, those concepts just burn off and then you're stuck with nothing. The
best shows are always the ones that are very, very low-concept and just about great characters.
It’s a very famous story — and it’s true of Seinfeld and Friends and Cheers and a bunch of other
great shows that are low-concept — they always start slow. Same with the American Office; at
first people are like, "Mahh, I don’t like it, there’s nothing going on." But it’s because there’s no
big hook-y thing. It’s not "this guy has the ability to read people’s minds" or something. [Those
kind of concepts] make a good pilot, but what makes a good series is just characters and
relationships that take a while to explain and grow. And to me, Cheers is the best possible
example of that. There’s nothing at the beginning of the series that’s hook-y or grabby or bright
and shiny that would make a good pitch in a room. It’s just a place, a setting where a bunch of
really great characters and great actors and great writers had a little laboratory.

A lot of times I’ll be watching a sitcom and reacting scientifically, like thinking, Oh, that's a
funny line, but it doesn't actually make me laugh. Or with others, I really like the cast, but
I wish the writing was better. It's so rare to find one that works on all levels. What does it
take to make a show that makes people want to come back again and again, like Cheers?
I think it’s the chemistry and the mixture of the writing and the performance, certainly. At the
very least you can write the best show in the world and put it into the hands of a mediocre actor
and you will get no response, and you can take a terrible joke and put it in the hands of a great
actor and get a pretty good response, but it’s the combination of the writers knowing the actors
and the characters so well that they know exactly where the sweet spot is on a moment-by-
moment basis. And in a writers room you can almost hear a click in your ear when you get it
right. When someone pitches a joke for a character that is just perfect and you can imagine that
actor reading that line at your table read or on the set, it’s like the sound of a snap snapping into
place. I think Cheers had the best, funniest writing on TV at the time it was on. I think it was a
perfect concept for a show, but you have Sam Malone played by someone who’s 10 percent
worse than Ten Danson and have Diane Chambers played by someone 10 percent worse than
Shelley Long and on down the line and you get, "Oh, I like that show" and you watch it once in a
while, but it certainly doesn't hold the legendary place in time like it does currently.

I see glimmers of Cheers in Parks and Recreation in the idea that there's this insular group
of people who never hang out with anyone else but their co-workers and a circle of
immediate friends. Do you feel like there’s a lot of Cheers in your show?
I don’t know if that part is true of our show. Because they work in the government, we really try
to have our characters interact with the public and they do a lot of public forums, and the
government is big and there’s media outlets that they interact with. I don’t think our show is like
Cheers in that sense, I think it’s like Cheers in the sense that the humor is, generally speaking,
very positive and good-natured. Yes, there was a fair amount of Carla almost never saying
something that wasn’t an insult, and they certainly picked on each other a fair amount, but the
themes of the show were really about community and friendship and support of each other. [I
picked four episodes to rewatch at random] and it was really shocking — the themes of the show
are present in every single one, I mean explicitly present. There were moments when the
characters literally give voice to the idea that this is their family. In season five's Thanksgiving
episode [with the famous food fight], Frasier literally says family is not necessarily limited to
blood relations. That’s the theme of the show: You have another family. I think that’s the theme
of a lot of workplace shows; you want to believe these people really care about each other and
that they are a surrogate family. I think Cheers did it the best of anybody.

You said earlier that Cheers wasn't revolutionary, but do you feel like it spawned any
sitcom archetypes?
Yes and no. Again, I think they were building off what came before them. It wasn’t like when
Seinfeld came out and they had that rule on that show, "no hugging, no learning." And then a
bunch of people tried to imitate that show with the same kind of cynical inside-out mockery of
network sitcoms and what makes them work. But you don’t have Michael Richards, Jerry
Seinfeld, Jason Alexander, and Julia Louis-Dreyfus. If you don’t have that cast, you don’t make
that show work. Sometimes there are shows that come out and people take the wrong lessons
from them; the only lesson they should’ve taken from Seinfeld is that’s a one-in-a-million genius
cast and a one-in-a-million showrunner and just don’t try to imitate that at all. But Cheers was
just building off the ideas of past sitcoms, which was to find a place where people come together
and show them interacting and follow their lives and develop good scenes. It would be
interesting to try to do a real forensic look at how much Cheers specifically influenced the next
generation of shows. I think it’s fairly significant in a subtle way in the sense that there are
lessons to be taken from Cheers as a person who’s creating shows, in terms of the way the
relationships develop and the way that characters change. But I don’t think it's as direct as how
Friends was a show about six people who lived across from each other in an apartment [and] so
let’s just try to do the same thing.

Sam and Diane did seem like the Patient Zero for the will-they-won’t-they setup.
Oh, that aspect yes, you’re absolutely right, I’m completely ignoring that aspect. To this day,
people will say to you, "What's the Sam and Diane?" and certainly on The Office Jim and Pam
were our Sam and Diane. It’s not that that didn’t exist before Cheers and it’s not that that won’t
exist for a long time after Cheers, but that idea of a central relationship [is now a staple]. There’s
a reason that the Cheers finale was about Diane coming back. That was the central thing that
happened in the show, their opposites-attract relationship that had its ups and downs.

The Sam and Diane relationship was so intrinsic to the show, them getting together,
breaking up, him proposing, her saying no, her wanting him back … but you look back and
think, That couple didn’t make any sense at all. It almost doesn’t seem logical.
To me, every part of it works. The beginning of it works, all the crazy parts in the middle work.
It’s also the writing and the beautiful idea that a washed-up former alcoholic ballplayer of
limited intelligence and a perennial Ph.D. candidate can fall in love with each other. There’s
something incredibly romantic about the basic idea of it; that there are people out there who are
completely unlike you with whom you have incredible intense emotional roller-coaster rides, and
I think that’s very relatable to people. I think everyone at one time or another has been
completely in love with someone who’s totally wrong for them, but they’re just following their
hearts. Both of those characters were completely lacking in a major aspect of personal growth
and the other person was kind of helping them in that. It’s a better formula than having two
pleasant, good-looking people get together. There’s no conflict there; nothing interesting going
on. There will never be a better “opposites attract” TV romance, I think, than Sam and Diane.

When you were first starting Parks and Rec, was the idea that Leslie and Mark would be
your Sam and Diane?
We weren’t 100 percent sure. We did a thing with those characters where they had a backstory.
[Amy Poehler's Leslie had a lingering crush on Paul Schneider's since-departed Mark
Brendanawicz, with whom she'd had a one-night stand six years earlier.] It’s very standard in
pilots, and in Cheers as well, where you have someone opening a door for the first time [like
when Diane first enters the bar and meets Sam]. We didn’t want to do that because we felt that
you’ve seen it before. We thought it would be more interesting if you have this six-year-old
backstory that’s more important for one character than for the other. We’d always imagined
Mark as the kind of the guy who would float in and out of the world, because the real people he’s
based on do that: You work for the government for a while, then you leave and come back and
work for the private sector, so there would ideally be a nine-year-long on-again-off-again thing
with them. The show sort of evolved in a different way, but certainly like the Cheers legacy, [we
thought] you have to have some kind of central romance where there’s tension. On TV, if the
love story’s successful, they end up being epic love stories because then they develop over years.
That’s why Sam and Diane are perfect, because you couldn’t have started two characters at the
more opposite end of the spectrum. She was running off to Barbados with her professor, and he’s
a barfly, hanging around in a bar, waiting for women to fall into his trap. So they started them at
the far ends of the spectrum in terms of what people are looking for romantically and then they
brilliantly brought them together and tore them apart, and on and on it went.

Is there a limit to how long you can drag out a will-they-won't-they? Shelley Long left after
five seasons, but if she hadn't, would an audience have gotten tired of the construct? Like,
either stay married or don’t; I don’t want to go on this roller coaster with you anymore! When
Kirstie Alley took over in season six, Sam hit on Rebecca, but in a no-shot kind of way; it
was as if the writers didn't want to take on another romantic arc.
I think Shelley Long's leaving was secretly the best thing that could’ve happened to that show. It
was a central romance and they burned through an incredible amount of story moves. There were
times they were dating, there were times they were broken up. There were times where they were
about to get married, and she was like, stop the wedding. It was very valuable. Kirstie Alley was
great, and I always loved her. But it started this new arc for Sam, where he had to start to
confront who he was. He wasn’t 31 anymore and wasn’t a ladies’ man, and maybe there’s
something else in life worth searching for. And they got a lot of mileage out of that, and
subsequently got a lot of mileage out of Sam and Rebecca's on-again-off-again flirtation or weird
plans to have a child together. There’s a phrase that we use on our show that Greg Daniels taught
me on The Office, which is “slicing the baloney as thin as possible." It means if you have a good
arc for a character, if you cut off too much at one time, you’re going to burn through it too
quickly. And at the same time, you need to give enough to keep people satisfied and interested.
They were really good at parsing out Diane and the character growth in a way that remained
interesting, but also kept the characters moving forward, but also had you watching them grow
and change. It just was a masterful job.

Another sitcom archetype that I wonder if they started was the idea of the never-seen
character, with Norm's wife Vera. There was Carlton the Doorman on Rhoda, but you
always heard his voice. And that begat Niles's wife Maris on Frasier.
Well, Home Improvement did that as well. I remember very clearly getting ready for the finale
and I was 150 percent sure we were going to meet Vera. And I’m really glad they didn’t because
one of my favorite moments in the finale is [at the very end, when the core group is sitting
around after closing time] and the phone rings and they all say, "It's Lilith, Vera, my kids ... "
and Frasier says "just let it ring, let them think we’re on our way" and they all get up to go. They
also have these moments where they go their separate ways and live their own lives. It’s like they
have two families, and this was a neat little moment where the outside world is intruding on our
world. They did such a good job establishing this place at the bar where they spend all this time,
and in certain ways, all the characters need it as a place to be. [Vera served as a] genuine
reminder that there’s a life that exists outside the camera. If they didn’t have that, it would be
The Iceman Cometh and it would be incredibly depressing: These awful fat alcoholics who didn’t
leave the stupid bar, but they did a great job reminding you that these people have lives outside
of the bar.

I remember getting all prepared for the finale when it first aired and being underwhelmed.
But when I just watched it again, I was much more moved by it. All of those jokes were so
perfectly character-based, and a reminder that they were about to stop saying these jokes
forever. I found myself laughing and getting a little teary when …
I know just the joke.

It's just Norm and Sam in the bar, and Sam says that Norm should go home and wake up
Vera and give her a big kiss and "do what comes naturally." And Norm says, "Wake her
up so she can watch me eat a bucket of buffalo wings?"
[Laughs.] That’s actually not the one I thought you were going to say. I was thinking of the one
where Norm says, "You know what I think is the most important thing in life? Love. And you
know what I love, Sam?" And Sam says, "Beer, Norm?" And Norm goes, "Yeah, I’ll have a
quick one," and he goes and sits down. It’s like there was never a moment when Norm wasn’t
going to have a beer and after eleven years it was a joy to see that even in that moment, in the
middle of a very earnest discussion about the meaning of life and what’s important, he’s not
going to turn down a beer and will assume at the slightest provocation that someone is offering
him one.

When rewatching these episodes, do you think all the characters held up?
They all hold up for me, and I have my favorites certainly. One thing that struck me right off the
bat is how completely and utterly Ted Danson owns Sam Malone from the first seconds of the
pilot. The pilot begins with him walking down that hallway past the bathroom that led back to
the pool table and he just has this incredible ease about him and this charm and this swagger. He
swings his hips around a chair that’s kind of sticking out from a table and he runs his hands kind
of lovingly across the railing that leads back to the hallway and he just loves the bar. And that’s
how the series ends; Norm says, "I knew you were going to come back 'cause you can never
leave your one true love." And Sam says, "Well, what is that?" and Norm says, "Think about it."
And then you’re left alone with Sam at the bar trying to figure it out and he suddenly realizes
that Norm is talking about the actual bar. And that scene and that idea is present in the first
seconds of the pilot, which is so impressive to me.

The cold open of the pilot is him talking to a 16-year-old kid who's trying to buy a beer and he
has a fake I.D. that says he was old enough to fight in Vietnam. Sam says, "What was that like?"
And the kids says, "Gross." And Sam says, "Well, that’s what they say: War is gross." He’s just
so smooth and he’s so kind and he says, "Sorry, soldier" and slides the I.D. back to him. He’s
just so good-hearted and positive and endlessly confident in all matters and it was remarkable to
me, because if you go back and look at the first two episodes of any show, the main characters
are going to be different from the way that they ended up at the end of the series. Homer sounds
completely different in the first half-dozen episodes of The Simpsons and Megan Mullaly’s
character Karen on Will and Grace didn’t figure out her voice until a few episodes in and it’s
true of Tina Fey in 30 Rock and Amy on our show. You’re growing into the character and the
writers are trying to figure out how to write it. But from the first second of the Cheers pilot Ted
Danson is Sam Malone. He knows the character inside and out; he’s completely fluent in the
character. That really blew me away.

It’s interesting to see how Sam gradually changed over the run, as he seemed less effective
as an aging Lothario. There was a little Vinnie Barbarino in him at the end; he was
attractive but kind of dumb and people would be in awe of him but just as often make fun
of him.
He aged. Let me clarify: I don’t mean that nothing happened as a character over the eleven years.
Obviously the character got eleven years older and he went through significant life changes in
terms of romance and his feelings about his role in the world and all that sort of stuff. I just mean
that Ted Danson was incredibly fluent in Sam as a character from the very beginning. He knew
how to play him, he knew where the jokes were, he knew how to deliver them, he knew how to
be physically, he knew when to kind of swagger and when to disappear and fade into the
background. He was great at physical comedy. It’s a very rare thing. There were certainly times
when he was more of an airhead while he's pretty funny, sharp, and cynical in the pilot. And I
think they found over the course of the first couple years that, mostly because of Diane, that it
was a little bit funnier to drag him more towards the airhead part. But they managed to do that in
a way that it didn’t conflict with Coach or Woody, which is in its own way impressive. Sam's
lack of intelligence is really extreme vanity, which obviously wasn’t Coach or Woody’s
problem, but wherever way they took the character he was so instantly on top of it and knew
exactly how to do it.

You said you had your favorite characters. Who were they?
Well, my favorites while the show were Sam, Coach, Woody, and Cliff. The same is kind of
proven true in rewatching some of these episodes. I have a new appreciation for Frasier because
when I was a kid watching the show and he would make a reference to George Sand or
something I would have no idea what he was talking about. Having been to high school and
college I now have a new appreciation for him. It really is an amazing performance from Kelsey
Grammer, that’s one of the all-time great characters on TV. But I loved Sam because I thought
he was so funny and because he was so handsome and just confident and he played for the Red
Sox so that certainly helped. I loved Cliff because he was a nerd and into trivia and I was a nerd
who was into trivia. I loved Coach and Woody because Coach and Woody are very stupid and
stupid is the nuclear weapon of comedy. In terms of pure belly laughs, nothing will ever beat
stupid people.

You've filled the dumb guy slot in your shows.


On The Office it was sort of half Michael and half Creed. Creed’s all crazy and stupid but
Michael’s really the moron, and on Parks and Rec it’s Andy. You know pretty much every
comedy show has one character whose primary character trait is stupidity, and they always are
really funny.

When I drove cross-country with a friend in 1991 we got into a huge argument in the upper
northwest over whether the Diane years or Rebecca years were better. It started as a joking
argument and then we really got angry about it in an unhealthy way. Which side are you
on?
Are you talking which character do I prefer or are you talking about the actual show during their
years? There are a lot of other factors, because it’s coincidence instead of causality in many
cases. In general, I think the Diane years are better, but that’s not just because of Sam and Diane,
it’s because the characters were new and fresh and exciting and they did all these great stories
and established a lot of things that paid off down the line. And they made one of the most
brilliant producing decisions in history; they had to replace Coach [in season four after Nicholas
Colasanto died] and magically found [Woody Harrelson], a guy who was just as funny and who
was almost exactly the same — it’s truly a miracle that happened. But in the Rebecca years you
also get a lot of Lilith, and Lilith was amazing, so there are all these ancillary aspects of the show
that weren’t necessarily just "Diane" or "Rebecca." But I think I very gently prefer the original,
first five years or whatever it was. What did you say?

I came in on the Rebecca side because I think at that point the characters were so well
worn in but not worn down. When I think about the season-nine episode "I'm Getting My
Act Together and Sticking It In Your Face," where Rebecca is despondent right after she
backs out of her wedding to Robin, it had a whole subplot of Frasier reading Charles
Dickens to the barflies and injecting action scenes with the Teenage Mutant Ninja Turtles
to keep them interested. They could throw on these odd things that work because you knew
these guys so well.
It’s amazing that that was season nine, episode sixteen. Think about how many episodes they had
done of that show and that B story or C story is so funny because you get the benefit of those
years and years of character development. It’s amazing that this show replaced two main
characters including the main love interests and managed to not only hang on but really flourish
and grow.

Near the end of the run they experimented with Rebecca and Frasier being an item, but it
only lasted a handful of episodes. Is it always a temptation in a long-running show to keep
pairing all the characters off in different permutations to keep things fresh?
Yeah, it’s not only temptation, sometimes it’s a necessity. You get in season ten of a show and
you need the ideas, conflicts, and scenarios that can lead to episode generation. It’s something
that will be inevitable if you are doing a show that isn’t about a family. I don’t think Friends
could have gone on for one more year because there were no more combinations. Monica and
Chandler were married. Ross and Rachel were Ross and Rachel, Joey and Phoebe weren’t going
to get together, but they tried Joey and Rachel. If there is one Über-category that people care
about and like to follow and like to root for on TV it's romances, so when you're in season ten
and you have two main characters who are single and eligible you are going to try it. It might not
work and it might only be for a handful of episodes, but you’re going to give it a shot and see if
there's anything there.

The other thing about Cheers is it seemed to avoid topical jokes. In the Thanksgiving show
Cliff makes a reference to Hands Across America, and it was very jarring. Except for
Sam’s high-waisted jeans or a run of loud sweaters, there's not a lot that dates the show, as
compared to shows that thrive on topical references such as 30 Rock and Family Guy. Do
you consciously avoid jumping on topical subjects that sets your show in a certain time?
We have a couple rules on the show. If possible we never show the year; like, if there’s a banner
for some event we never show "Harvest Festival 201" or something. Because we feel like
visually that would be bad; we want people ideally to be watching these shows long into the
future and you don’t want to date yourself. But on my show we are purporting that these are real
people doing real things so you can’t help it. One of the essences of Tom Haverford is he loves
hip-hop and pop culture and the Fast and the Furious movies and it would be limiting to not
have him reference those things. They’re not hard and fast rules, and sometimes we’ll break
them but I think you kind of can’t avoid it. A lot of comedy is about people getting references
and recognizing and being able to relate to something. Pop things that are very big in the culture
whether they’re political scandals or recording artists, those are things that are points of
reference for people, so I think at some point you’re going to have to at least make reference to
some of them.

Do you think that Cheers was ready to go, or do you think it could have kept on going?
The show was so huge that I’m sure that they would have had it go on forever if they could have.
But comedies aren’t like procedural dramas. Law & Order can be just as good in season twenty
as it was in season one, theoretically, but comedy is a different animal. I think that at a certain
point you’ve done 10,000 jokes about Woody being stupid and you’ve done 10,000 jokes about
Sam chasing women … it probably could have kept going but would it have been a good idea?
Probably not. You probably want to say these characters have reached some logical conclusions
and the characters had undergone a tremendous amount of change and growth, so I think it was
probably a good move to end it.

When I think back to that show I still remember the names of the writers very distinctly
from the credits: Ken Levine and David Isaacs, Cherie Eichen and Bill Steinkellner, Phoef
Sutton, Rob Long and Dan Staley … Have you worked with any of these people since then
and shared your love of their work?
I haven’t, but my wife worked with Phoef Sutton. I remember very clearly asking her, "Who’s
the showrunner?" and she said, "Oh, it’s this guy Phoef Sutton" and I felt like she just said Mick
Jagger. I got to meet him lately and told him how much I love Cheers. Those names in that font
on the opening credits are still very resonant for me.

Were writing staffs much smaller then? I feel like the same names appeared over and over
again.
Because Cheers was so good and because it was such a big hit, it was probably the case if you
got a job there you didn’t leave. It was a good gig. It might be that you remember their names
because they were around for a long time. Because at the time you didn’t miss an episode of
Cheers. It was on, you watched it. And they had a long opening theme song, which no shows do
anymore, and their credits played out very slowly and were onscreen for a good amount of time.
As opposed to now the credits are being flashed at light speed in the lower third of the screen
during the tag of the show. It’s such a different world. The Cheers pilot timed out at 24:58.
That’s ridiculous! The running time for our show is 21:17. The four episodes we picked, it was
the pilot, one from season five, one from season nine, and one from season eleven. I wrote down
the times: They were 24:58 in the pilot, and 24:37 for season five and season nine it was 23:56
and the finale was 23:19, and that’s probably with some extra time that they threw in because it
was the finale and they didn’t care if it ran long. Over the course of this show’s life they lost a
minute and a half of actual running time and that trend continues and things like writing credits
and producing credits are just crunched down and buried somewhere and you don’t have the
same kind of connecting feeling when you see people’s names on the screen.
It's also funny to look back at how long the theme song was compared to now.
When [Brady Bunch and Gilligan's Island creator] Sherwood Schwartz died recently there was a
lot of talk about that. Because his whole thing was that you need the credit sequence to explain
what the show is. That’s why the Gilligan Island theme is "Sit right back and you’ll hear a tale
… " and they tell you the whole story. Same with The Brady Bunch: Here's a guy, here are his
kids, here's a woman, here’s her kids, and now all the kids live together and also there’s a maid.
They just told you what the show is. And to some extent Cheers does the same thing. The theme
song and these old sepia tone photographs of people in bars are essentially telling you without
actually telling that as long as there have been cities there have been places like this — taverns,
bars, and inns — where people go to have a drink and let the stress of the days and their cares
sort of wash away. And that was also a very instructive credit sequence. Now what you get is
nothing. You get the title of the show and a little three-note piano sting and you move on. When
Greg Daniels was doing The Office and when we were doing Parks and Rec together, we really
wanted a theme song and an opening credit sequence because it’s really what puts you in the
mood to watch the show. It transports you from your couch to the world that you’re entering, it
has a very real psychological effect on people, it’s almost Pavlovian: When they hear the theme
song they think about your characters. There's a lot of pressure to get rid of it because of the time
that gets crunched down every year, and they say, "Let’s just jump into the show." I remember
watching My Name Is Earl; I don’t know when it started, but I was watching an episode and the
theme song was a picture of Jason Lee and you just heard him say, "My name is Earl." It's like,
well, I knew that from the title. I like that show, but it was sad that there wasn’t a kind of mood-
setting piece of music. Our opening title sequence is twenty seconds long, and if you can’t carve
twenty seconds out of the half an hour you’ve been given to try to set a mood and try to make the
experience of watching feel like a little mini-journey for people, I think you’re missing out.

You rewatched the Thanksgiving episode, which has the famous food fight. What strikes
me in that scene is it looks like a group of people who really like each other having a food
fight; like, that this might happen during their lunch break.
It’s been said about Parks and Rec that the characters generally like each other, which I love
hearing because it’s true, and it’s also partly that the actors really like each other. I have that
same feeling about the food fight. You could almost see the delight in everyone’s face in the
moments leading up it, you can really see they know what they’re going to do and they’re really
excited for it, and when it finally erupts it's so cathartic. One of the reasons I suggested that
episode and remember it so fondly is I remember thinking that looks like so much fun, like it’s a
bunch of people who are incredibly lucky that this is their job. It’s also easily the only episode in
the history of television of any show that mentions Caravaggio, Emily Dickinson, and Joan of
Arc and also has a food fight.

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