No.
of Printed Pages : 2 MTM-14/MTTM-14
MASTER OF ARTS IN TOURISM
MANAGEMENT (MTM) / MASTER OF TOURISM
AND TRAVEL MANAGEMENT (MTTM)
Term-End Examination
1-17-' =47E,-4
'1 June, 2019
MTM 14/MTTM 14 : TOURIST TRANSPORT
- -
MANAGEMENT (ROAD TRANSPORT)
Time : 3 hours Maximum Marks : 100
Note : Attempt any five questions in about 600 words
each. All questions carry equal marks.
1. "Transportation plays a vital role in Tourism
Development of a nation." Justify this statement
with examples. 20
2. Write short notes on the following : 2x10=20
(a) Air Transport
(b) Passenger Amenities provided by Indian
Railways
3. Explain forecasting of Tourist Transport
Demand for a destination. 20
4. Explain the various market segments that a
Tourist Transport Operation (TTO) can target. 20
MTM-14/MTTM-14 1 P.T.O.
5. Write short notes on the following : 2x10=20
(a) Concept of Costing in Tourist Transport
Business
(b) Personal Selling in Tourist Transport
Business
6. Explain the role of a manager in tourist
transport organization. Why is it important for a
manager to know rules and regulations in
respect of the operation of a tourist vehicle ? 20
7. Define customer care Explain the norms to
practise customer care in tourist transport
business. 20
8. Explain task, duties, skills, knowledge, personal
qualities of a tour coach driver. Also highlight
the importance of briefing and training of a tour
coach driver. 20
9. Explain tourist transport market constraints.
Also discuss the measures to overcome these
constraints. 20
10. Write short notes on the following : 2x10=20
(a) Offences and Penalties Procedures under
Motor Vehicle Act
(b) Capital Requirement for setting up a Tourist
Transport Business
MTM-14/MTTM-14 2 3,500