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Questionnaire For The Market Survey of Lays

The document contains a questionnaire for a market survey of Lays potato chips. The questionnaire includes various types of questions to understand consumer preferences and perceptions of Lays. It includes closed ended questions with dichotomous, multiple choice, Likert scale, semantic differential, importance scale and rating scale responses. It also includes open ended questions involving structured questions, word association and sentence completion. The goal of the survey is to understand how consumers view Lays chips, their favorite flavors, purchase considerations and opportunities for brand improvement.

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2022-24 R HARIKA SRI RAMANI
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998 views6 pages

Questionnaire For The Market Survey of Lays

The document contains a questionnaire for a market survey of Lays potato chips. The questionnaire includes various types of questions to understand consumer preferences and perceptions of Lays. It includes closed ended questions with dichotomous, multiple choice, Likert scale, semantic differential, importance scale and rating scale responses. It also includes open ended questions involving structured questions, word association and sentence completion. The goal of the survey is to understand how consumers view Lays chips, their favorite flavors, purchase considerations and opportunities for brand improvement.

Uploaded by

2022-24 R HARIKA SRI RAMANI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Marketing Management ASSIGNMENT – 3

Submitted To -
Dr. Mohit Kant Kaushik

Submitted by-

NAME: R Harika Sri Ramani

SECTION: C

Roll No. N20221056

QUESTIONNAIRE FOR THE MARKET SURVEY OF LAYS:

(1)CLOSED END QUESTIONS

(A) Dichotomous

1. Do you prefer chips?


 Yes
 No
2. Do you prefer potato chips?
 Yes
 No
3. Do you think lays has enough flavors?
 Yes
 no
4. Would you recommend other to buy lays?
 Yes
 No
5. Chips comes in junk food. Do you think it’s healthy to consume?
 Yes
 No
(b) Multiple choices

6. When do you prefer snacks in a day?


 Morning
 Afternoon
 Evening
 Night
7. Which flavor do you like the most?
 Tomato
 Classic salted
 Crème and onion
 American
8. Which snacks do you prefer?
 Balaji
 Uncle chips
 Lays
 Bingo
 Others
9. On which place lays has maximum consumers?
 Colleges
 Bus stops
 Railway station
 Public places
10. What attracts you to consume lays?
 Brand name
 Variants
 Price
 Any other

(C) Likert scale

11. Lays provides a variety of offerings


 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

12. Lays is better than any other chips brand ?


 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree
13. I believe this product is made of high quality material?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree
14. How satisfied with the cost of the product?
 Very unsatisfied
 Unsatisfied
 Neutral
 Satisfied
 Very satisfied
15. You are satisfied with the packing of the product?
 Strongly disagree
 Disagree
 Neutral
 Agree
 Strongly agree

(D) Semantic differential

16. Lays product packing is


 Moderate_________good
17. Lays promotion are
 Strong________weak
18. this product is
 Modern___________outdated

19. I found this product


 Good____________bad
20. How are you likely to use this product again
 Likely_________unlikely

(E) Importance scale

21. Packing of lays is


 Extremely important
 Very important
 Somewhat important
 Not very important
 Not at all important
22. Is discount important for the customer
 Extremely important
 Very important
 Somewhat important
 Not very important
 Not at all important
23. Quality of product is
 Extremely important
 Very important
 Somewhat important
 Not very important
 Not at all important
24. Product review
 Extremely important
 Very important
 Somewhat important
 Not very important
 Not at all important
25. Taste of the product
 Extremely important
 Very important
 Somewhat important
 Not very important
 Not at all important

(F) Rating scale

26. How would you rate lays as a product?


 Excellent
 Good
 Average
 Poor
27. Quality of product
 Excellent
 Good
 Average
 Poor
28. Taste of the product
 Excellent
 Good
 Average
 Poor
29. Texture of lays
 Excellent
 Good
 Average
 Poor
30. Quantity of product in respective of money you spend
 Excellent
 Good
 Average
 Poor

(G) Intention to buy scale


31. How often do you consume lays?
 Very often
 Often
 Sometimes
 Rarely
 Never
32. If the prices of this product is higher would you buy
 Definitely buy
 Probably buy
 Not sure
 Probably not buy
 Defiantly not buy
33. If you see this product nearby store you will
 Definitely buy
 Probably buy
 Not sure
 Probably not buy
 Definitely not buy
34. If lays gives customized flavor
 Definitely buy
 Probably buy
 Not sure
 Probably not buy
 Definitely not buy
35. If lays give discounts at special occasion would you
 Definitely buy
 Probably buy
 Not sure
 Probably not buy
 Definitely not buy

OPEN ENDED QUESTIONS

(A) Completely structured


1. What is your opinion on the lays chips?
2. Where and when do you eat potato chips?
3. What are your favorite flavor potato chips?
4. What do you think of potato chips?
5. What do you think of word ‘chipocalypse’?
(B) Word association
1. What is the first thing come in your mind when you hear lays.
2. What is the first thing comes in your mind when you hear the word quality.
3. What is the first thing comes in your mind when you hear the word taste.
4. What is the first thing comes in your mind when you hear brand.
5. What is the first thing comes in your mind Potato chips

(C ) Sentence complete
1. When I buy chips the most considered brand is_______
2. I like lays because___________
3. I like the taste of lays because_______
4. I like packing of this product because______
5. Customers attracts for lays because_________

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