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User Funnel Analysis and Approval Rates

The document contains user funnel, cash disbursement, and retention data for a lending platform from February 2023 to May 2023. It shows the number of eligible users, applications initiated, rejections at various stages, handovers to lenders, lender rejections, and approvals. It also has the amount and number of loans disbursed in first loans, repeat loans, and MRO (monthly recurring obligations) loans. There is a month-over-month comparison of disbursements showing increases in repeat loans disbursed. Finally, it provides overall user retention rates from the first month to the sixth month.
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0% found this document useful (0 votes)
79 views5 pages

User Funnel Analysis and Approval Rates

The document contains user funnel, cash disbursement, and retention data for a lending platform from February 2023 to May 2023. It shows the number of eligible users, applications initiated, rejections at various stages, handovers to lenders, lender rejections, and approvals. It also has the amount and number of loans disbursed in first loans, repeat loans, and MRO (monthly recurring obligations) loans. There is a month-over-month comparison of disbursements showing increases in repeat loans disbursed. Finally, it provides overall user retention rates from the first month to the sixth month.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

User Funnel (Overall)

Operational View Cohort View Basis Form Fill


Approval Rates
MONTH Total Eligible Initiated In-App Reject Submission LOps Reject Handover Lender Reject Approved LOps Reject Handover Lender Reject Approved
2023-02-01 4738 77 0 64 22 73 24 58 28 74 19 54 72.97%
2023-03-01 6930 497 0 190 76 118 36 68 87 170 72 88 51.76%
2023-04-01 4351 102 0 108 36 95 26 53 46 66 30 33 50.00%
2023-05-01 3755 11 0 18 2 19 14 13 2 4 3 0.00%

User Funnel (New Eligible)


Operational View Cohort View Basis Form Fill
Approval Rates
MONTH Total Eligible Initiated In-App Reject Submission LOps Reject Handover Lender Reject Approved LOps Reject Handover Lender Reject Approved
2023-02-01 420 13 0 11 2 11 4 6 1 12 3 9 75.00%
2023-03-01 1337 99 0 82 26 38 15 22 24 57 27 27 47.37%
2023-04-01 34 5 0 4 2 2 1 1 2 4 1 1 25.00%
2023-05-01 0 0 0 0 0 0 0 0 0 1 1 0.00%

User Funnel (MRO)


Operational View Cohort View Basis Form Fill
Approval Rates
MONTH Total Eligible Initiated In-App Reject Submission LOps Reject Handover Lender Reject Approved LOps Reject Handover Lender Reject Approved
2023-02-01 4738 5 0 2 0 1 0 1 0 3 1 2 66.67%
2023-03-01 6930 91 0 65 28 36 6 20 31 49 18 31 63.27%
2023-04-01 4351 77 0 70 24 49 13 29 31 46 19 26 56.52%
2023-05-01 3755 8 0 8 0 9 7 9 0 3 2 0.00%

User Funnel (Others)


Operational View Cohort View Basis Form Fill
Approval Rates
MONTH Total Eligible Initiated In-App Reject Submission LOps Reject Handover Lender Reject Approved LOps Reject Handover Lender Reject Approved
2023-02-01 4738 28 0 19 3 11 2 6 3 17 4 13 76.47%
2023-03-01 6930 125 0 105 37 59 21 37 35 82 35 39 47.56%
2023-04-01 4351 21 0 20 11 21 5 9 14 13 7 5 38.46%
2023-05-01 3755 3 0 3 0 3 1 2 0.00%
Cashloan Disbursal
Month 2023-02-01 2023-03-01 2023-04-01 2023-05-01
Amount Disbursed Count Disbursed Amount Disbursed Count Disbursed Amount Disbursed Count Disbursed Amount Disbursed Count Disbursed
1st Loan Prev. Month $60,424.85 41 $56,300.69 40 $46,566.10 28 $7,931.93 4
1st Loan Same Month $36,504.07 25 $52,272.52 28 $11,626.15 5 $0.00 0
1st Loan Same Month MRO $1,034.48 1 $7,520.10 8 $22,036.88 15 $0.00 0
Repeat Loans $2,107,526.43 1,288 $2,514,315.16 1,583 $2,092,786.36 1,303 $649,914.67 389
Total $2,205,489.83 1,355 $2,630,408.46 1,659 $2,173,015.49 1,351 $657,846.60 393

MoM Comparison
Month Last MTD This MTD % Comparison
Amount Disbursed Count Disbursed Amount Disbursed Count Disbursed Amount Total
1st Loan Prev. Month $17,405.39 12 $7,931.93 4 -54.43% -66.67% 12 4
1st Loan Same Month $0.00 0 $0.00 0 0.00% 0.00% 0 0
1st Loan Same Month MRO $0.00 0 $0.00 0 0.00% 0.00% 0 0
Repeat Loans $434,853.05 264 $649,914.67 389 49.46% 47.35% 255 375
Total $452,258.44 276 $657,846.60 393 45.46% 42.39% 16% 6%

Retention
Overall
Month Users M1_Retained_All M2_Retained_All M3_Retained_All M4_Retained_All M5_Retained_All M6_Retained_All
2021-11-01 42 83% 74% 76% 79% 71% 69%
2021-12-01 88 68% 77% 83% 82% 80% 74%
2022-01-01 191 48% 76% 68% 68% 63% 65%
2022-02-01 270 77% 73% 64% 56% 59% 53%
2022-03-01 325 80% 72% 65% 64% 59% 54%
2022-04-01 272 69% 61% 61% 60% 59% 53%
2022-05-01 173 64% 68% 60% 64% 57% 52%
2022-06-01 167 72% 65% 65% 55% 53% 51%
2022-07-01 151 65% 61% 56% 52% 54% 49%
2022-08-01 27 70% 56% 56% 44% 48% 33%
2022-09-01 15 47% 60% 67% 47% 53% 53%
2022-10-01 31 71% 65% 55% 61% 61% 48%
2022-11-01 58 74% 66% 50% 57% 43% 17%
2022-12-01 42 83% 69% 71% 67% 26% 0%
2023-01-01 35 60% 80% 63% 23% 0% 0%
2023-02-01 52 75% 54% 19% 0% 0% 0%
2023-03-01 69 67% 23% 0% 0% 0% 0%
2023-04-01 40 30% 0% 0% 0% 0% 0%

DPD15+ Filtered (Users who take a loan out of the eligible pool of merchants as defined in the table below)
Month Users M1_Ret M2_Ret M3_Ret M4_Ret M5_Ret M6_Ret
2021-11-01 42 83% 74% 78% 80% 75% 76%
2021-12-01 88 68% 80% 92% 91% 91% 84%
2022-01-01 191 48% 77% 72% 76% 70% 73%
2022-02-01 270 77% 74% 73% 66% 73% 69%
2022-03-01 325 80% 74% 71% 73% 70% 65%
2022-04-01 272 69% 64% 70% 70% 71% 65%
2022-05-01 173 64% 71% 65% 75% 67% 63%
2022-06-01 167 72% 68% 79% 69% 68% 66%
2022-07-01 151 65% 63% 71% 67% 70% 69%
2022-08-01 27 70% 65% 75% 63% 72% 50%
2022-09-01 15 50% 69% 91% 64% 73% 73%
2022-10-01 31 71% 100% 65% 79% 79% 65%
2022-11-01 58 75% 76% 62% 73% 58% 23%
2022-12-01 42 83% 74% 75% 72% 29%
2023-01-01 35 60% 80% 69% 24%
2023-02-01 52 75% 57% 22%
2023-03-01 69 67% 26%
2023-04-01 40 30%

Eligibility Pool (Pool that remains eligible to take a loan in month; Definition: User is eligible in a month if the user is not in DPD15+ across any loans at the start of month)
Month Users M1_Eligible M2_Eligible M3_Eligible M4_Eligible M5_Eligible M6_Eligible
2021-11-01 42 42 42 41 41 40 38
2021-12-01 88 88 85 79 79 77 77
2022-01-01 191 191 190 179 172 171 170
2022-02-01 271 271 265 239 229 217 208
2022-03-01 326 326 316 297 285 274 270
2022-04-01 272 272 257 236 230 227 221
2022-05-01 173 173 167 158 148 148 144
2022-06-01 167 166 158 136 134 131 128
2022-07-01 151 150 145 120 117 115 108
2022-08-01 27 27 23 20 19 18 18
2022-09-01 14 14 13 11 11 11 11
2022-10-01 31 31 20 26 24 24 23
2022-11-01 57 57 50 47 45 43 43
2022-12-01 42 42 39 40 39 38
2023-01-01 35 35 35 32 33

DPD
DPD Status Julo (Online) KW (Online) Modalku (Online) KW (Offline) Modalku (Offline) CASH LOANS
Total loans 1562 766 119 8820 12041 23308
Total loans due till today 1562 738 119 8211 11165 21795
Loan Value (Amount
disbursed) $648,906 $490,350 $52,783 $13,335,305 $19,332,445 $33,859,789
Loan Value (Amount
disbursed + Fee) $672,286 $509,372 $68,927 $13,771,426 $19,762,742 $34,784,754
Loan Value (Amount
disbursed) due till today $648,906 $474,501 $52,587 $12,306,317 $17,900,237 $31,382,548
Loan Value (Amount
disbursed + Fee) due till
today $672,286 $492,791 $68,670 $12,706,777 $18,304,055 $32,244,579
# in absolute numbers
Loans Paid 1440 632 51 7664 10900 20687
Loans in DPD 1-15 0 4 0 41 41 86
Loans in DPD 16-30 1 0 0 18 9 28
Loans in DPD 31-60 19 1 0 41 23 84
Loans in DPD 61-90 17 0 0 40 16 73
Loans in DPD 90+ 85 101 97 407 176 866
# in value without repayment
Loans Paid $625,252 $435,863 $30,017 $11,846,872 $17,876,848 $30,814,851
Loans in DPD 1-15 $0 $3,179 $0 $67,669 $82,590 $153,438
Loans in DPD 16-30 $345 $0 $0 $32,166 $14,807 $47,317
Loans in DPD 31-60 $7,379 $2,110 $0 $66,337 $45,612 $121,437
Loans in DPD 61-90 $7,241 $0 $0 $57,828 $34,328 $99,398
Loans in DPD 90+ $32,069 $51,639 $38,910 $635,906 $249,870 $1,008,394
# in value with repayment
Loans in DPD 1-15 $0 $3,179 $0 $67,669 $82,590 $153,438
Loans in DPD 16-30 $345 $0 $0 $32,166 $14,807 $47,317
Loans in DPD 31-60 $7,379 $2,110 $0 $66,337 $45,101 $120,927
Loans in DPD 61-90 $7,241 $0 $0 $57,828 $33,984 $99,053
Loans in DPD 90+ $28,218 $48,266 $36,074 $633,178 $226,428 $972,165
Total Value in DPD $43,183 $53,555 $36,074 $857,178 $402,910 $1,392,901
# in value % terms
Loan Value in Any DPD 6.4% 10.9% 52.5% 6.7% 2.2% 4.4%
Loan Value in DPD 30+ 6.4% 10.2% 52.5% 6.0% 1.7% 3.7%
Loan Value in DPD 60+ 5.3% 9.8% 52.5% 5.4% 1.4% 3.3%
Loan Value in DPD 90+ 4.2% 9.8% 52.5% 5.0% 1.2% 3.0%

Revenue
Offline Cash loan Online Cash loan Total
Modalku KoinWorks Julo KoinWorks Cash-Loans
Accrual_Revenue Expected_Revenue Accrual_Revenue Expected_Revenue Expected_Revenue Accrual_Revenue Expected_Revenue
Month Accrual_Revenue Expected_Revenue
(Disbursement) (Repayment) (Disbursement) (Repayment) (Disbursed) (Disbursement) (Repayment)
2021-02 0 0 0 0 0 0 0 0
2021-03 0 0 0 0 0 0 0 0
2021-04 525000 0 0 0 0 0 525000 0
2021-05 295000 525000 0 0 0 0 295000 525000
2021-06 1315000 675000 0 0 0 0 1315000 675000
2021-07 2005000 1185000 0 0 0 0 2005000 1185000
2021-08 5566500 2280000 0 0 0 0 5566500 2280000
2021-09 9552500 5041500 0 0 268250 193875 0 10014625 5309750
2021-10 11480000 9552500 0 0 908500 431750 94875 12820250 10555875
2021-11 17274000 12078000 206250 0 1230950 749925 367125 19461125 13676075
2021-12 25761000 19059000 1672825 60500 2475125 462550 595925 30371500 22190550
2022-01 26051000 21467000 7132675 1773946 3290625 411125 195455 36885425 26727026
2022-02 39244100 26241000 12779525 5898750 2823250 705925 291500 55552800 35254500
2022-03 56414500 40950600 24523400 12536700 4224375 1192300 507925 86354575 58219600
2022-04 74533400 57022000 31015050 22273900 4238150 2233175 805050 112019775 84339100
2022-05 69929400 66195400 33066550 27107300 3818350 2348900 1169125 109163200 98290175
2022-06 73996200 67779400 33966075 29705500 3878975 2144750 1088700 113986000 102452575
2022-07 76868080 74341200 45498200 33428175 4049050 2376450 1485200 128791780 113303625
2022-08 83171060 83158080 70709904 100146179 2696075 3063848 3611298 159640886 189611631
2022-09 84917748 83250980 97888265 110453015 3668989 4110739 186475002 197814734
2022-10 87832704 91114754 78274191 78436755 141357 141357 166248251 169692866
2022-11 91012104 91242074 17290002 11611749 1232267 859648 109534373 103713471
2022-12 100243500 97369650 6668008 6075335 1516316 704969 108427825 104149955

-0.1084689634 -0.142162655
20th

Expected - Invoice Value ?


Definition
Criteria Not Met Transaction not met, limit not met, location out of coverage, LOB
Pefindo Bad pefindo records
In App In app reject
Already Applied Approved or rejected in prev. batch or exisiting lender users or have on going loans
Document Issue Don't have LP docs, KTP not clear/blur, mismatch data, certificate not valid, phone number invalid
No Response Follow up by LOps and no response
Cancel Users asked to cancel
Potential Fraud Potential Fraud

Summary
Reject Reason Total Users
Criteria Not Met 524
Bad Pefindo 244
In App 131
Already Applied 94
Document Issue 90
No Response 38
Cancel 23
Others 19
Potential Fraud 5
Grand Total 1168

Monthly
Total Users Reject Reason
Month Already Applied Bad Pefindo Cancel Criteria Not Met Document Issue In App No Response Others Potential Fraud Grand Total
2023-04-01 3 6 2 51 5 1 1 69
2023-03-01 4 31 4 54 24 11 1 129
2023-02-01 2 12 1 12 8 1 5 41
2023-01-01 7 16 1 34 7 5 1 71
2022-12-01 17 34 2 75 8 11 10 1 1 159
2022-11-01 29 43 5 99 13 16 8 213
2022-10-01 18 51 2 117 9 25 8 230
2022-09-01 10 43 6 71 14 47 10 2 203
2022-08-01 4 7 9 1 20 1 42
2022-07-01 7 7
Grand Total 94 243 23 522 89 131 38 19 5 1164
Disbursed Amount
SUM of total_loans dpd_bucket % Repaid % Repaid % Repaid % Repaid % Repaid
Total Disbursed
disbursed_month DPD 0 DAYS DPD 1-30 DAYS DPD 31-60 DAYS DPD 61-90 DAYS DPD 90+ DAYS DPD 0 DAYS DPD 0-30 DAYS DPD 0-60 DAYS DPD 0-90 DAYS Ever NPL
2023-03-01 $1,975,354 2023-03-01 $2,630,408.46 75.1%
2023-02-01 $1,640,487 $451,742 2023-02-01 $2,205,489.83 74.4% 94.86%
2023-01-01 $1,588,843 $549,226 $3,359 2023-01-01 $2,229,683.53 71.3% 95.89% 96.04% 4.0%
2022-12-01 $1,641,814 $534,126 $11,406 $4,518 $338 2022-12-01 $2,284,815.75 71.9% 95.23% 95.73% 95.93% 95.95% 4.1%
2022-11-01 $1,565,011 $414,151 $2,045 2022-11-01 $2,047,058.44 76.5% 96.68% 96.78% 3.2%
2022-10-01 $1,573,368 $368,051 $7,533 $3,923 $4,459 2022-10-01 $2,030,209.92 77.5% 95.63% 96.00% 96.19% 96.41% 3.6%
2022-09-01 $1,770,885 $401,361 $5,757 $269 2022-09-01 $2,238,556.55 79.1% 97.04% 97.29% 97.31% 2.7%
2022-08-01 $1,749,888 $399,182 $4,169 2022-08-01 $2,218,448.70 78.9% 96.87% 97.06% 2.9%
2022-07-01 $1,844,868 $414,795 $10,490 $4,552 $1,379 2022-07-01 $2,374,612.10 77.7% 95.16% 95.60% 95.79% 95.85% 4.1%
2022-06-01 $1,680,248 $266,227 $9,222 $6,200 $917 2022-06-01 $2,041,922.56 82.3% 95.33% 95.78% 96.08% 96.13% 3.9%
2022-05-01 $1,428,815 $432,084 $11,103 $6,521 $2,373 2022-05-01 $1,964,288.01 72.7% 94.74% 95.30% 95.63% 95.75% 4.2%
2022-04-01 $1,521,438 $329,039 $7,310 $5,334 $5,162 2022-04-01 $1,983,999.54 76.7% 93.27% 93.64% 93.91% 94.17% 5.8%
2022-03-01 $1,297,064 $144,603 $5,710 $2,000 $10,562 2022-03-01 $1,540,512.27 84.2% 93.58% 93.95% 94.08% 94.77% 5.2%
2022-02-01 $816,114 $78,688 $2,890 $2,469 $18,835 2022-02-01 $964,463.10 84.6% 92.78% 93.08% 93.33% 95.29% 4.7%
2022-01-01 $445,089 $159,561 $1,986 $2,172 $2,574 2022-01-01 $637,203.67 69.9% 94.89% 95.20% 95.54% 95.95% 4.1%
2021-12-01 $351,408 $103,868 $1,543 $524 $4,020 2021-12-01 $479,605.01 73.3% 94.93% 95.25% 95.36% 96.20% 3.8%
2021-11-01 $225,917 $66,186 2021-11-01 $307,080.50 73.6% 95.12% 4.9%
Grand Total $23,116,610 $5,112,891 $84,523 $38,480 $50,620 $30,178,357.95 77% 94% 94% 94% 94%

Disbursed Count
SUM of total_loans dpd_bucket % Repaid % Repaid % Repaid % Repaid % Repaid
Total Loans
disbursed_month DPD 0 DAYS DPD 1-30 DAYS DPD 31-60 DAYS DPD 61-90 DAYS DPD 90+ DAYS DPD 0 DAYS DPD 1-30 DAYS DPD 31-60 DAYS DPD 61-90 DAYS DPD 90+ DAYS
2023-03-01 1270 2023-03-01 1659 77%
2023-02-01 1045 245 2023-02-01 1355 77% 95%
2023-01-01 1046 316 3 2023-01-01 1418 74% 96% 96%
2022-12-01 1041 332 6 3 1 2022-12-01 1440 72% 95% 96% 96% 96%
2022-11-01 1016 232 2 2022-11-01 1297 78% 96% 96%
2022-10-01 1029 240 3 3 2 2022-10-01 1337 77% 95% 95% 95% 96%
2022-09-01 1173 255 5 1 2022-09-01 1479 79% 97% 97% 97%
2022-08-01 1226 270 4 2022-08-01 1551 79% 96% 97%
2022-07-01 1364 265 7 3 1 2022-07-01 1736 79% 94% 94% 94% 94%
2022-06-01 1279 181 9 8 2 2022-06-01 1550 83% 94% 95% 95% 95%
2022-05-01 1058 308 9 6 5 2022-05-01 1449 73% 94% 95% 95% 96%
2022-04-01 1162 205 5 5 13 2022-04-01 1482 78% 92% 93% 93% 94%
2022-03-01 1018 113 5 2 16 2022-03-01 1221 83% 93% 93% 93% 95%
2022-02-01 650 62 4 3 22 2022-02-01 790 82% 90% 91% 91% 94%
2022-01-01 416 125 2 4 6 2022-01-01 587 71% 92% 93% 93% 94%
2021-12-01 314 75 4 1 7 2021-12-01 432 73% 90% 91% 91% 93%
2021-11-01 189 45 2021-11-01 256 74% 91%
Grand Total 16296 3269 68 39 75 21039 77% 93% 93% 94% 94%

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