CLIENT CASE STUDY | MSIG SINGAPORE
MSIG Singapore’s Journey to
Holistic and Proactive Wellbeing
MSIG Singapore, a member of the MS&AD Insurance Group, is one of the leading general insurers in Singapore.
With a heritage of over 100 years in Asia, MSIG offers a comprehensive range of insurance solutions across
personal, commercial, and specialty lines. Committed to delivering innovative products and exceptional service,
MSIG aims to make insurance simple and accessible while promoting sustainability and positive social impact.
The Challenge
Recognising the need for mental wellbeing support in a
changing landscape
Snapshot of Results
During its annual review of employee benefits, MSIG Singapore
identified a recurring trend—more and more companies were
implementing Employee Assistance Programmes (EAPs). After a year:
Having cultivated a family-like, supportive culture, the
company recognised the need for such a programme as part 76% adoption rate of
of their benefits. However, with the growing emphasis on
the Intellect app
mental wellbeing, particularly in the post-COVID landscape,
MSIG wanted to provide more proactive and localised support
for its employees. 6,511 self-guided
sessions completed
This realisation prompted the company to explore solutions to
better align with the evolving needs of its workforce.
4 out of 5 satisfaction
rating of coaching
The Solution
Adopting a holistic and accessible solution for continuous
mental wellbeing support 32,555 minutes
To address the need for mental wellbeing support, MSIG
spent on the app
Singapore initially considered a traditional EAP. However, upon
being introduced to Intellect by their group MS&AD Insurance
Holdings, Inc., the company found it to be a more
Adoption Rate
comprehensive and cost-effective solution.
~15x higher
Unlike traditional EAPs, which are typically activated only when 76% than EAPs
employees are in distress, Intellect offers continuous mental
wellbeing support across all stages—whether employees are
thriving, moderately stressed, or in need of deeper and urgent 1-5%
care. This holistic approach appealed to MSIG Singapore, as it
Intellect Other EAPs
ensured that wellbeing resources were accessible to all
employees, promoting both proactive mental health care and
reactive intervention.
Intellect Company Pte. Ltd. © Copyright 2024
CLIENT CASE STUDY | MSIG SINGAPORE
For employees For management
Aggregated and anonymised insights
24/7 access to personalised and
presented on an end-of-term
clinically-validated programmes
evaluation report
anytime, anywhere
Real-time access to an HR analytics
On-demand coaching sessions to dashboard for a pulse on user
support on daily stress and challenges wellbeing across different departments
Highly qualified clinical research team
Experienced, vetted, and trained
with published peer-reviewed studies
responders for immediate response
to lend consultative expertise and
demonstrate platform efficacy
Wide omnichannel access to providers
of 40 languages and 60+ countries Compliments and aligns with existing
in-house wellbeing programme
Impact & Results
Record-high adoption rate through MSIG’s HR
team actively promoting Intellect Our commitment to employee wellbeing
extends beyond simply providing assistance
To encourage their employees to use Intellect’s during challenging times. At MSIG Singapore,
features, MSIG Singapore gamified the process by
we believe in promoting a proactive,
launching a 21-day wellbeing campaign that
incentivised achievements in the app like completing comprehensive approach to mental, physical,
a session, submitting a Personal Insights Quiz, and and emotional health.
continuing their check-in streaks.
Partnering with Intellect has enabled us to
This initiative gathered a 76% adoption rate of the
provide proactive mental health support,
Intellect app, making it a record-high achievement
against the industry average of 1-5%. MSIG ensuring our employees have access to
Singapore’s VP of HR and Learning & Development resources that will help them thrive
Margaret Ching shared that employees have verbally professionally and personally. This collaboration
provided good feedback on the Intellect app and
reflects our dedication to fostering a culture of
have proven active usage by requesting for updates
care and continuous support.
or improvements of the platform.
Margaret credits the successful implementation to
Intellect’s dedicated client success team who not
only provided relevant resources at the launch, but
also partnered with MSIG Singapore’s HR team to
conduct presentations to educate employees on
the usefulness of the App and encourage adoption.
Margaret Ching,
VP HR and Learning &
Development
Join leading companies using Intellect for better
employee wellbeing and workplace outcomes.
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Intellect Company Pte. Ltd. © Copyright 2024
