Work.com - A Salesforce Company
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Personal Information
Organization / Workplace
Work.com - A Salesforce CompanyLocation
Toronto, Ontario CanadaOccupation
Director, Online MarketingIndustry
Advertising / Marketing / PR
Website
work.com/blogAbout
Marketing professional with experience spanning B2B, B2C, and SaaS. Specialist in demand generation, defining digital strategy, and brand management online. Tactical and adept at building the right team to drive optimal lead flow, content development, and data analysis. Expertise: --Demand generation, SEO/content/inbound, and paid acquisition strategies strategies across the buying cycle. --Talented content marketer and copywriter with experience developing content that is engaging, viral, and high-converting. --Analytical with deep experience in web analysis, site optimization, and web conversion best practices. --Highly technical with experience architecting and constructing web and...