Tcg onesheet

Tcg onesheet

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  + Brand Strategy Phase 1:Positioning Project Launch We start your project off by preparing a customized Creative Brief to review with your team. We discuss goals, anticipated growth, marketing budget including media buys and scope of work. Industry + Client Research Next we move into Industry research to review history, the current state of the industry, the biggest players and the public’s perception. We also analyze your Creative Brief responses and research specific competitors. Innovation Research We compile industry research for proven solutions, explore other industries for cross-platform solutions and brainstorm innovative solutions. Persona Development To be found online by the right prospective buyer, you first need to define just who that person is. Building a strong model of this ideal customer, or Buyer Persona, is the key to successful social media marketing. Create Positioning and Messaging During this phase, we create your positioning statement and core messages. Phase 2: Brand Development Develop Identity Package This is when we create your visual identity including: Phase 3: Tactical + Media Buy Recommendations Goals & Focus We will establish your top 3 foci and overarching goal. Create Tactics Here we get creative to develop tactics that are realistic and accessible from partnerships, to social media, to grass roots and more. Create Media Buy Recommendations [if needed] If we are creating a media calendar for you, this is when we determine the best channels and outlets, begin negotiating preliminary rates and draft our recommendations. Present Strategy + Finalization We present all of our research and recommendations to you during each phase in a first draft format for your feedback. Once you have reviewed, we make any adjustments as a draft two, we finalize the strategy and media buys. Building your brand is about changing the way you tell your story. Your brand must be digital now to survive. Your customers want to talk with your brand. Engage them. They’re begging you to. • Name • Logo • Tagline • Collateral • Leasing Office • Signage • Videos • Website 203.777.2800 • THINKCREATIVEGROUP.COM
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  + Brand problem solverswith a dash of nerdiness (okay, okay, a little more than a dash) THINK creative group is a comprehensive branding and marketing firm established in Downtown New Haven in 2004 by Dawn Barson and Ali Parmelee. We’re strategic, original thinkers who work hard to ensure everything we do makes a positive contribution to each clients’ overall organization and reputations. Our main focus every day is helping our clients reach their goals through the solid, results-driven branding. From websites to offline brands, from traditional media to social media, from big picture thinking to focused media buying, we create expert solutions foryour projects while keeping a strategic eye on your goals. Brand + Marketing Strategy Brand Positioning + Messaging Brand Development + Standards Marketing Strategies + Campaigns Media Planning + Buying Mobile + Digital Ads Websites Website Development Search Engine Optimization (SEO) User Experience Conversion Tactics Landing Pages Social Social Media Strategies + Campaigns Social Media Monitoring Social Media Customization Facebook App Development Video Development People are bombarded with marketing messages every day. The way we consume brands is constantly changing, making “traditional” a dirtyword in marketing. You have to get creative. You have to think a little differently – or a lot differently – if you want to make an impact. You have to embrace technology. And you have to be willing to be bold and show some nerve with your marketing. That’s where think creative group comes in. 203.777.2800 • THINKCREATIVEGROUP.COM
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  New Haven FocusedClients City of New Haven Market New Haven Town Green Special Services Office of Cultural Affairs Arts & Ideas Yale University Properties Yale Department of Surgery Yale Entrepreneurial Studies Yale Aortic Institute Yale Urology New Haven Public Library Neighborhood Music School Elm City Montessori School [currently in development] Solar Youth All Our Kin Empower New Haven Casey Family Services BHSIP Red Cross ZINC Kitchen ZINC 116 Crown Claire’s Basta The Wine Thief Ashley’s Ice Cream Calcagni Real Estate Betsy Grauer Real Estate Press Cuozzo Real Estate Albis Turlington Architects Patriquin Architects Wine, Dine, Design via Town Green Long Wharf Theatre Yale East Asian Studies Yale Center for British Arts New Haven Open Easter Seals Goodwill Home Haven