Wai Wai (food brand)
 | |
| Product type | Instant noodles |
|---|---|
| Produced by | Thai Preserved Food Factory Co., Ltd.[1] |
| Country | Thailand |
| Introduced | 1972[1] |
| Markets | Worldwide |
| Ambassador(s) | Purnima Shrestha[2] |
| Tagline | ทำวันนี้ทำไวไว |
| Website | waiwai.co.th |
Wai Wai (Thai: ไวไว, pronounced [wāj wāj]) is a brand of instant noodles originating in Thailand and owned by Nepalese conglomerate brand Chaudhary Group.
The brand has been produced in Thailand since 1972 by Thai Preserved Food Factory Co., Ltd.[3][4]
History
[edit]Thai Preserved Food Factory Co. Ltd. was founded in Thailand in 1972 by Surin Napapruekchat and seven other families.[5] The company's managing director since 1998 has been Pricha Napapruekchat, the eldest son of the founder.[5]
Operations
[edit]Thailand
[edit]TPFF has factories on 99 rai in tambons Om Yai and Rai Khing in the Sam Phran District of Nakhon Pathom Province and will build another in Ratchaburi.
TPFF posted revenues of 6.54 billion baht in 2017 and expects that number to rise to 10 billion baht within the next five to ten years.[5] The company anticipates it growth of instant noodles will hit five percent in 2019, up from the average of 1–3% over the preceding three years.[6]
References
[edit]- ^ a b "Wai Wai Noodles". Archived from the original on 2024-08-31. Retrieved 2023-01-17.
- ^ "Wai Wai signs up journalist/mountaineer Purnima Shrestha as brand ambassador".
- ^ "Company History". Thai Preserved Food Factory Co., Ltd. Archived from the original on 2022-08-20. Retrieved 2020-06-02.
- ^ Jitpleecheep, Pitsinee (2018-10-18). "Wai Wai maker branches out as instant noodles lose steam". Bangkok Post. Archived from the original on 2024-08-31. Retrieved 2019-03-30.
- ^ a b c Jitpleecheep, Pitsinee (2019-03-30). "Gaining ground on its rival, one bowl at a time". Bangkok Post. Archived from the original on 2019-03-30. Retrieved 2019-03-30.
- ^ Jitpleecheep, Pitsinee (19 December 2019). "Thai Preserved Food sees noodles expand". Bangkok Post. Archived from the original on 8 March 2021. Retrieved 21 December 2019.