The lead rapper and main dancer in K-pop girl group BLACKPINK, Thai member LISA rose to worldwide fame as the first non-Korean artist at YG Entertainment. In 2021, she made her solo debut with the two-track release LALISA, finding particular success with swagger-driven “MONEY.” The song boasts of LISA’s exorbitant, idol-built wealth, a theme that continues on follow-up album Alter Ego. The 2025 collection marks a new chapter in LISA’s career, as it was the first released after she left YG Entertainment as a solo artist and launched management company Lloud. As is the case with many K-pop releases, Alter Ego is not just an album—it’s an entire concept. For her solo album debut, LISA slips into five different comic booklike personalities (Roxi, Kiki, Vixi, Sunni, and Speedi), each with their own backstory, look, and dedicated album track. On “Rockstar” (Roxi) and “Lifestyle” (Speedi), LISA boasts about life as a global pop star, while “FXCK UP THE WORLD” (Vixi) allows the superstar a chance to play the villain: “Walked in causing havoc/Yes, that is a habit.” The romantic, France-set “Moonlit Floor” (Sunni) samples Sixpence None the Richer’s 1998 hit “Kiss Me,” swapping “beneath the milky twilight” for “under the Paris twilight.” The high-concept framework doesn’t keep LISA from collaborating. The Kiki-inspired “New Woman” sees her teaming up with Spanish superstar ROSALÍA for airy electropop empowerment, while British singer-songwriter RAYE and American rapper Doja Cat are on board for the disco-infused, ’80s-inspired breakup track “Born Again.” LISA taps South African singer Tyla for “When I’m with You,” American rapper Megan Thee Stallion for one of two album versions of “Rapunzel,” and American rapper Future for one of two album versions of “FXCK UP THE WORLD.” The result makes for an album that, while grounded in the K-pop industry and crafted by a Thai artist, feels even more culturally expansive.