Data classifications labels for Gmail are now generally available
What’s changing
- Auto-classification labeling with data loss prevention (DLP) rules.
- Instant application of DLP rules and actions triggered by classification labels on the web.
- “Sensitive content snippets” for Gmail messages that trigger data loss prevention rules.
- Events related to labeling, like “label_applied” or “label_removed” are now included in audit logs, allowing admins to generate reports based on label values for further analysis.
- Support on Android and iOS devices.
Who’s impacted
Why it matters
Additional details
Getting started
- Admins:
- If you've been using classification labels since the open beta period, there are no changes to your experience.
- If you’re new to Gmail classification labels, they can be enabled at the domain, group level, or individual user level. You also have the option to enable existing classification labels used in Drive for use in Gmail. The Label Manager tool can be accessed by going to Security > Access and data control or admin.google.com/ac/dc/labels in the Admin console. Visit the Help Center to learn more about getting started with classification labels, Gmail DLP & automatic classification labels, and preventing data leaks in email and attachments.
.png)
- End users: Depending on the data loss prevention rules configured by your admin, you may see a dialog letting you know that your message cannot be shared and how to fix your message so it can safely be shared. Visit the Help Center to learn more about classification labels in Gmail.
.png)
Users can apply classification labels to a message, according to the organization’s data governance policies
Rollout pace
- Rapid Release and Scheduled Release domains: Gradual rollout (up to 15 days for feature visibility) starting on April 23, 2025
Availability
- Frontline Starter and Standard
- Business Standard and Plus
- Enterprise Standard and Plus
- Education Standard and Education Plus
- Essentials, Enterprise Essentials, and Enterprise Essentials Plus
- Enterprise Standard and Plus
- Education Fundamentals, Standard, Plus, and the Teaching & Learning Upgrade
- Frontline Standard
- Cloud Identity Premium (in combination with a Workspace Edition that includes Gmail)