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Chapter Seven. Framing Theory, Welfare Attitudes, and the United States Case

From the book Contested Welfare States

193c h a p t e r s e v e nFraming Theory, Welfare Attitudes, and the United States Case1Clem BrooksHow and why do welfare attitudes change? What conditions tend to ex-ert the greatest pressures toward transformations of opinion? These are fundamental challenges for welfare state scholarship. Indeed, they are of substantial consequence if such forces as demographic shifts in population composition or economic crises have the capacity to remake mass attitudes toward social policy, potentially undermining (or instead buttressing) the legitimacy of welfare states around the globe.To gain new purchase on questions about change in welfare attitudes, I bring to bear a novel source of data and theoretical perspective on opin-ion formation. The data come from The 2009 Survey of American Policy Attitudes (SAPA). A distinguishing feature of the SAPA data collection is the use of embedded survey experiments. Here, key expectations and the underlying research design derive from scholarship on what has come to be known as “framing theory” (Chong and Druckman, 2007b).Why framing theory? A potential contribution for comparative welfare state scholarship is to highlight processes that induce pressures toward pol-icy-attitude change among individuals. In doing so, framing theory enables researchers to take productive steps toward linking individual- and macro-level processes, identifying when political conflicts and other environmental changes may generate pressures that ultimately culminate in aggregate opin-ion shifts. A quite different scenario is when characteristics of the institutional For additional data, please see the Web Appendix tables and figures by following the link in the listing for Contested Welfare States on our website: http://www.sup.org.
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