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India’s Luxury Leap: BMW India CEO on who’s buying them and why
BMW India CEO Hardeep Singh Brar, in conversation with Deepak Ajwani, Editor, The Economic Times Digital, on ET Podcast, discusses why Indians are jumping straight to luxury cars, why EV demand is accelerating, and what BMW learned about India. In this ET Podcast episode, Hardeep Singh Brar opens up about BMW’s India strategy from long-wheelbase demand to EV economics, brand DNA, engineering precision, and the psychology behind India’s post-COVID shift to premium mobility.
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